Effective Date: April 8, 2026
Introduction
Welcome to Drexel Heritage Brand (https://drexelheritagebrand.com/). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.
Drexel Heritage Brand respects the privacy rights of our customers and visitors. We understand that when you entrust us with your personal information, you expect us to handle it responsibly and transparently. This policy applies to all information collected through our website, email communications, telephone interactions, and any other digital or physical touchpoints with our brand.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services. We reserve the right to modify this policy at any time, and we encourage you to review it periodically to stay informed about how we protect your information.
What Information We Collect
We collect several types of information from and about users of our website to provide superior service, process transactions, and enhance your shopping experience.
Personal Information: When you make a purchase, create an account, subscribe to our newsletter, or contact our customer service team, we may collect personal identification information including your name, email address, mailing address, phone number, and payment information. For business accounts, we may also collect company name, tax identification numbers, and business addresses.
Transaction Information: When you purchase Drexel Heritage furniture, we collect details about your order including product selections, order values, shipping preferences, delivery addresses, and purchase history. This information helps us fulfill your orders accurately and provide personalized recommendations for future purchases.
Technical Information: Our website automatically collects certain technical data when you visit, including your IP address, browser type and version, operating system, device information, time zone settings, browser plug-in types and versions, screen resolution, and other technology on the devices you use to access our site. This data helps us optimize our website performance and user experience.
Usage Data: We collect information about how you interact with our website, including pages visited, time spent on pages, links clicked, search queries, products viewed, items added to cart, and navigation patterns. This behavioral data helps us understand customer preferences and improve our website functionality.
Communication Data: When you contact us via email, phone, live chat, or contact forms, we retain records of your correspondence, inquiries, feedback, complaints, and our responses. This information helps us provide better customer service and resolve issues efficiently.
Marketing Preferences: We collect information about your communication preferences, including whether you wish to receive promotional emails, catalogs, special offers, and product announcements. You can update these preferences at any time through your account settings or by contacting us directly.
Social Media Information: If you interact with us through social media platforms, we may collect information you choose to share publicly or through direct messaging, including comments, reviews, photos of our furniture in your home, and engagement metrics.
Use of Information
We use the information we collect for various legitimate business purposes that benefit both our customers and our operations.
Order Fulfillment: We use your personal and transaction information to process orders, arrange delivery, coordinate with shipping partners, handle returns or exchanges, and provide post-purchase support. This ensures you receive your Drexel Heritage furniture safely and on schedule.
Customer Service: Your information enables us to respond to inquiries, resolve complaints, provide product information, offer design consultation, answer questions about our furniture collections, and deliver exceptional customer care that reflects our commitment to quality.
Website Improvement: Usage and technical data help us analyze website performance, identify technical issues, optimize page loading speeds, enhance navigation, improve search functionality, and create a seamless browsing experience across all devices.
Personalization: We use your browsing history and purchase patterns to provide personalized product recommendations, showcase relevant furniture collections like our Bel Aire or Corinthian lines, display customized content, and create a tailored shopping experience that matches your style preferences.
Marketing Communications: With your consent, we use your contact information to send promotional emails featuring new arrivals, special offers on dining tables and sofas, exclusive discounts, design inspiration, care tips for your Drexel Heritage furniture, and announcements about our collections.
Business Analytics: Aggregated and anonymized data helps us understand market trends, evaluate product popularity, assess the success of our furniture collections, make inventory decisions, plan future designs, and make informed business decisions that ultimately benefit our customers.
Legal Compliance: We may use your information to comply with applicable laws and regulations, respond to legal requests, enforce our terms and conditions, protect our rights and property, prevent fraud, ensure transaction security, and maintain the integrity of our business operations.
Quality Assurance: Customer feedback and communication records help us monitor service quality, train our staff, improve our products, refine our craftsmanship standards, and maintain the excellence that Drexel Heritage has represented since 1903.
Third-Party Disclosure
We understand the importance of keeping your information confidential and share it only under specific circumstances with trusted partners.
Service Providers: We work with third-party companies that perform services on our behalf, including payment processors who handle credit card transactions securely, shipping companies that deliver your furniture, warehousing partners who store our inventory, email service providers who send our newsletters, website hosting services, customer relationship management platforms, and marketing agencies. These partners are contractually obligated to protect your information and use it only for specified purposes.
Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity or successor company. We would notify you of any such change in ownership or control of your personal information.
Legal Requirements: We may disclose your information when required by law, court order, subpoena, or government request. We also may share information when we believe disclosure is necessary to protect our rights, enforce our policies, investigate fraud, respond to legal claims, protect safety, or comply with legal processes.
Analytics Partners: We work with analytics providers like Google Analytics to understand website traffic patterns, user behavior, and demographic information in aggregate form. These partners use cookies and similar technologies but do not receive personally identifiable information from us.
Advertising Networks: We may partner with advertising networks to display relevant ads about our Drexel Heritage furniture collections on other websites you visit. These networks may use cookies to track your browsing activity across different sites, but we do not share personally identifiable information with them.
Professional Advisors: We may share information with lawyers, accountants, auditors, insurance providers, and other professional advisors who assist us in conducting business operations, always under appropriate confidentiality obligations.
We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes. Any sharing of information occurs only as described in this policy or with your explicit consent.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our site.
What Are Cookies: Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, recognize return visits, and provide functionality that improves your experience.
Types of Cookies We Use: Essential cookies are necessary for website operation, enabling core functions like secure login, shopping cart functionality, and order processing. Performance cookies collect anonymous data about how visitors use our site, helping us identify technical issues and improve performance. Functionality cookies remember your preferences such as language settings, product view preferences, and filter selections. Marketing cookies track your visit across websites and are used to display relevant advertisements about our furniture collections.
Cookie Management: Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of our website, such as maintaining items in your shopping cart or staying logged into your account.
Third-Party Cookies: Our website may contain cookies from third parties like Google Analytics, social media platforms, and advertising networks. These organizations have their own privacy policies governing cookie usage, and we encourage you to review them.
Cookie Duration: Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a set period or until you manually delete them, allowing us to recognize you on return visits and maintain your preferences.
External Links
Our website may contain links to external websites, including furniture care product manufacturers, interior design resources, shipping carriers, payment processors, social media platforms, and partner organizations. These third-party sites have their own privacy policies and terms of service.
We are not responsible for the privacy practices, content, or security of external websites. When you click a link that takes you away from Drexelheritagebrand.com, you are subject to the privacy policy of that destination site. We encourage you to read the privacy statements of any website that collects personal information.
The inclusion of links to external sites does not constitute an endorsement of those sites, their content, products, or services. We provide these links as a convenience and for informational purposes only.
Security Measures
Protecting your personal information is a top priority, and we implement robust security measures to safeguard data from unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers. All sensitive information, including payment card details, is encrypted during transmission. Our servers are protected by firewalls, intrusion detection systems, and regular security audits.
Payment Security: We partner with PCI-DSS compliant payment processors to handle credit card transactions. We do not store complete credit card numbers on our servers. Tokenization technology replaces sensitive card data with non-sensitive equivalents, minimizing security risks.
Access Controls: We limit access to personal information to employees, contractors, and agents who need it to perform their job functions. All personnel with access to customer data undergo background checks and receive training on data protection and privacy responsibilities.
Data Storage: Customer information is stored on secure servers located in protected data centers with restricted physical access, redundant power supplies, climate controls, and 24/7 monitoring. We maintain backup systems to prevent data loss.
Regular Updates: We regularly update our security protocols, software systems, and infrastructure to address emerging threats and vulnerabilities. Our security team monitors industry developments and implements best practices to maintain robust protection.
Incident Response: Despite our best efforts, no security system is impenetrable. In the unlikely event of a data breach affecting your personal information, we will notify you promptly and take immediate steps to mitigate harm, in accordance with applicable laws.
User Rights and Choices
You have important rights regarding your personal information, and we provide mechanisms to exercise those rights.
Access and Correction: You can access your account information at any time by logging into your account on our website. You may update, correct, or modify your personal details, shipping addresses, payment methods, and communication preferences through your account dashboard or by contacting our customer service team at support@Drexelheritagebrand.com or (480) 505-9300.
Data Deletion: You may request deletion of your personal information, subject to certain limitations. We must retain some information for legal compliance, fraud prevention, order fulfillment, warranty service, and resolution of disputes. To request deletion, contact us with your specific request, and we will respond within a reasonable timeframe.
Marketing Opt-Out: You can unsubscribe from promotional emails at any time by clicking the “unsubscribe” link at the bottom of our marketing messages or by updating your preferences in your account settings. Please note that even if you opt out of marketing communications, you will still receive transactional emails related to your orders, account, and customer service inquiries.
Cookie Controls: You can manage cookie preferences through your browser settings, as described in the Cookie Usage section. You can also opt out of targeted advertising by visiting industry opt-out pages or using browser extensions that block tracking.
Account Closure: If you wish to close your account completely, please contact us, and we will deactivate your account after fulfilling any outstanding orders. Some information may be retained in backup systems or for legal compliance purposes even after account closure.
Response Time: We strive to respond to all privacy-related requests within 30 days. If we need additional time, we will notify you and explain the reason for the delay.
Protection of Minors
Our website and services are not directed to children under the age of 18, and we do not knowingly collect personal information from minors.
Drexel Heritage furniture is marketed to adults for home furnishing purposes. If you are under 18, you may use our website only with the involvement and consent of a parent or guardian. We do not knowingly solicit or collect personal information from children without parental consent.
If we learn that we have inadvertently collected personal information from a child under 18 without proper consent, we will take immediate steps to delete that information from our records. Parents or guardians who believe we may have collected information from a minor should contact us at support@Drexelheritagebrand.com so we can address the issue promptly.
CCPA Compliance
For California residents, we comply with the California Consumer Privacy Act (CCPA) and provide additional rights regarding personal information.
Information Categories: We collect the categories of information described in the “What Information We Collect” section, including identifiers, commercial information, internet activity, and inferences drawn from this data.
Right to Know: California residents have the right to request disclosure of what personal information we have collected, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it. You may make up to two such requests per year free of charge.
Right to Delete: You have the right to request deletion of personal information we have collected, subject to certain exceptions such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech rights.
Right to Opt-Out: We do not sell personal information as defined by CCPA. However, if our practices change, we will update this policy and provide an opt-out mechanism.
Non-Discrimination: We will not discriminate against you for exercising your CCPA rights by denying goods or services, charging different prices, providing different quality of service, or suggesting you will receive different treatment.
Authorized Agents: California residents may designate an authorized agent to make CCPA requests on their behalf by providing written authorization. We may require verification of identity and authorization before processing such requests.
Contact for CCPA Requests: To exercise your CCPA rights, contact us at support@Drexelheritagebrand.com, call (480) 505-9300, or mail us at 101 N. Main Street, Drexel, North Carolina.
GDPR Compliance
For visitors from the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR) and equivalent data protection laws.
Legal Basis: We process personal data based on: (1) performance of a contract when fulfilling orders, (2) legitimate interests in operating our business, improving our services, and marketing to existing customers, (3) compliance with legal obligations, and (4) consent where specifically obtained for certain processing activities.
Data Subject Rights: Under GDPR, you have the right to access your data, rectify inaccuracies, erase data under certain circumstances, restrict processing, object to processing based on legitimate interests, and request data portability. You also have the right to withdraw consent where processing is based on consent, without affecting the lawfulness of processing before withdrawal.
Data Transfers: If you are located in the EEA, UK, or Switzerland, your personal information may be transferred to and processed in the United States. We ensure adequate protection through appropriate safeguards such as standard contractual clauses approved by the European Commission.
Supervisory Authority: You have the right to lodge a complaint with a supervisory authority in your country if you believe our processing of your personal information violates data protection laws.
Data Protection Officer: For GDPR-related inquiries, you may contact our data protection representative at support@Drexelheritagebrand.com.
How Long We Keep Your Information
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account Information: If you have an account, we retain your information as long as your account remains active and for a reasonable period afterward to facilitate reactivation if desired and to maintain business records.
Transaction Records: Purchase history and order information are retained for at least seven years to comply with tax, accounting, and legal requirements, provide warranty service, process returns, and handle disputes.
Marketing Data: If you consent to marketing communications, we retain your contact information and preferences until you unsubscribe or request deletion. After opting out, we maintain a suppression list to honor your request.
Technical Data: Website analytics and technical logs are typically retained for 12-24 months to analyze trends and improve website performance, after which they are aggregated or deleted.
Communications: Customer service correspondence is retained for three to seven years to ensure quality service, train staff, resolve disputes, and maintain business records.
After the retention period expires, we securely delete or anonymize personal information so that it can no longer identify you. Certain information may be retained in backup systems for a limited time before permanent deletion.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations.
When we make changes, we will revise the “Last Updated” date at the top of this policy. For material changes that significantly affect your rights or how we handle personal information, we will provide prominent notice on our website homepage or send notification via email to registered users.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of our website after policy updates constitutes acceptance of the revised terms.
Significant updates will be highlighted, and we may require you to affirmatively accept new terms before continuing to use certain features or services. Previous versions of our Privacy Policy are available upon request for your reference.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, we welcome your communication.
Contact Information:
- Email: support@Drexelheritagebrand.com
- Phone: (480) 505-9300 (Monday-Friday, 9:00 AM – 5:00 PM EST)
- Mail: Drexel Heritage Brand, Privacy Department, 101 N. Main Street, Drexel, North Carolina